Customers’ expectations keep growing. Digital marketing has come of age and it has the ability to cater to their growing needs. In fact, it has empowered both small and medium scale companies to aspire to compete with large businesses because of its ability to precisely target and accurately track their target audience. At Web Destiny, a digital marketing company, we have the experience and expertise to assist businesses in implementing sustainable strategies and generating more leads and enjoying improving sales. As a reliable digital marketing agency, we strive continuously towards achieving the best results for our clients. Since our inception in 2010, we have expanded our digital marketing services to more than 27 countries around the world. As the top digital marketing company Cochin, we employ proven strategies in today’s challenging marketplace to deliver whatever we promise. Our services in this niche sector include the following:

SEARCH ENGINE MARKETING (SEM)

SEM has a key role to play in any digital marketing campaign. This online marketing strategy envisages the promotion of your website with a view to increasing its visibility in SERPs. SEM advertisements are enabled by the major search engines such as Google, Yahoo, and Bing. Web Destiny, a reliable digital marketing company, specializes in implementing Pay-Per-Click (PPC) campaigns that form part of the “Paid Search” strategy. Our SEM services are unique and provide verifiable results to you. We continually update ourselves with the changes in search algorithms implemented by the search engines to provide the best digital marketing service to you.

360-DEGREE DIGITAL MARKETING

This is the most popular and trending marketing philosophies as of now. The 360-degree strategy is all about making use of a broad or all-encompassing view of your business’ entire customer acquisition journey right from visitor to buyer status, across multiple touch points and devices. As one of the best digital marketing service providers in India, our 360-degree digital market offering includes all the basics pieces of the whole puzzle such as Website, SEO, PPC, Content, Customer Communications, Social media, Nurturing of inbound leads, and Outbound Email, among others.

BRAND AND REPUTATION MANAGEMENT

As the best digital marketer in India, Web Destiny takes pride offers high-quality brand and reputation management services which will help you in creating long-term relationships with your customers. This, in turn, boosts and maintains the online reputation of your brand.

CONTENT MARKETING

We are a digital marketing company and we understand the importance of content in driving growth. Typically, buyers are self-directed. Content has the power to provide answers to their questions and direct them to find the right solutions to their problems. Our content marketing experts in helping businesses like yours determine how to take your audience from prospects to buyers. As a reputed digital marketing agency, we essentially create signals across the Internet to build the credibility and authority of your business with your audience. This, in turn, helps SEO efforts and more traffic.

There is nothing new about email marketing. It is a tried and tested strategy and it continues to be extremely effective even today. Here are a few reasons as to why you should this strategy for your business:

• Billions of people make use of email applications
• 91 percent of users go through their emails on a daily basis
• 86 percent of users are happy when it comes to receiving promotional emails from those companies they often do business with
• One-third of consumers have bought products/services via promotional emails
• For every Re. 1 spent on email marketing, the return on investment on average is Rs. 44

The fact of the matter is that your customers are also checking their email accounts every day and you can employ the email marketing strategy to grow your business. They are also not averse to receiving promotional emails from you. However, they will entertain your emails only if you provide valuable content through them. As a reliable email marketing agency, we at Web Destiny can help you in creating emails that your audience would love to receive.

Experts at Web Destiny, the best email marketing company in India, will help you speed up the sales cycle for your business as it is our professed mission is to effectively contribute towards moving your prospects from wherever they are in the sales funnel to the next stage. As part of the email marketing effort, we will help you send emails that effectively motivate your audience to buy products and services form you. Our email marketing services also include crafting engaging newsletters so that your brand stays at the top of the minds of your audience all the time. Further, we have the experience and expertise to create email automation sequences or “drip campaigns” so as to ensure a systematic flow of mails to your email marketing leads.

Conceiving A Strategy

As one of the top email marketing companies, the first thing that our experts will do is the development of an email strategy for your campaign so that the “who, when, what, and how” are clearly defined. Then, we will research your audience in order to determine as to who we should target and design a content strategy so as to convey right information about your brand and have a clear idea as to how well we can add value. Finally, we will make firm decisions as regards the frequency at which emails have to be sent and how the leads would be directed to take the next step.

Implementation of Website Call-to-Action Facilitation Options

The next step of our email marketing service is the implementation of call-to-action facilitation options on your website for the purpose of promoting your lead magnets. As an experienced email marketing agency, we know that call-to-actions are essential to convert the visitors to your website into your email subscribers. Some of the call-to-action options that we would employ are floating headers, sidebar forms, and website pop-up forms, among others.

Selection of Email Marketing Software

As the best email marketing company in India, experts in our team at Web Destiny will provide you with recommendations as to which software would work best for your business. We will help you not only in selecting the right software but also in implementing it so that you are in a better position to receive leads as well as send emails. If you have already identified the best software for your business, we will facilitate the integration of the tool with your business.

Maintenance of Your Email List

As one of the trusted email marketing companies in the country, we include email list maintenance as well into our email marketing services. It is crucial to remove subscribers who are not with you at all from the email list. This is because it negatively impacts the deliverability of your emails. In other words, you will just end up in the spam folder if your email list is not good enough. We will continuously monitor the engagement of the subscribers and ensure that you have a highly engaged group.